If you want to rank higher in Google like all seo agencies LA do, pay close attention to the content and where the content lies. That is because the location of the content is also a big factor in making a web page rank higher or lower on search results and not just solely on content.We all heard of the expression that content is king and while this maybe true, I am often asked if the type of content and where the content is located on the page has anything to do with the rankings. Of course, for a website to be considered an authority site in the eyes of Google, one will need a professional and quality content. But there are also other few things that you should consider.Last month, Google was granted a patent. Now this patent describes how Google might segment the content of a web page. Depending on the location of the content, a web page will get higher or lower rankings.Think about it, not all pages within your site are created equal.
In the same breath, not all parts of your website content are created equally important in the eyes of Google. So part of the patent for Google was to try to segment the content of your pages in order to be able to better judge the quality of your site, and hopefully boost your site’s ranking.According to Google, the text that appears in the main body of the web page is more important than text that appears in the footer or in ads. Of course this is pretty accurate as you’ll generally find yourself more immersed in the content of the body of one’s website instead of reading the side of the footer.There are several different component that are used to analyze a website and the content that is within it. One of the first things that Google looks at are the internal and external links. Some sites will have links all over the place, while other have them assigned to a distinct region on a site.So which method is better?While all the links inside your website will carry in different weight and thus causing some pages or sites to link higher than others. However, please take note that the weight and influence of links inside the body of the web page typically carries more weight than a link that may lie within the footer. Plus it also helps if the link on a page is relevant to the destination URL.Read more about
Web page on google Text analysis is also a part of the module that Google uses. We hear all of the time that content is king but what we don’t hear is that in order to keep the royal benefit of being king -- we need to place the content in the proper spot. Your keywords are vital when it comes to content and the importance of both content and keywords are also determined based on location.For example, if your keyword appears on the body content of your text or in the title, then this will rank higher and carry more weight than a page that has the same keyword in the footer or in a link on the site of the page.If you have image on your sites, it is important to note that any text that is found near the image will gain much more weight than text that is related to the image found much further down the page. Images can help within the search engine rankings as long as the images and text are relevant to the site.For more info visit
Web page on google 
